Paw Parent by Willow

Launching on December 4, 2026

Paw Parent

The dog wellness app that turns daily care into better habits — walks, routines, training, and a local pack to grow with.

--Days
--Hours
--Minutes
--Seconds

Be one of our first members.

Leave your name, email, and phone number to join the founding pack. We'll notify you as soon as Paw Parent launches on December 4.

First 100 members lock in launch pricing forever — 42% off annual.

Your dog can't talk. This can.

Meet Paw Parent.

A pack of dogs of different breeds and sizes sitting together on grass
Different breeds
Different needs
One app
Your dog

A wellness app for your dog — built from the one I wish I'd had for Willow.

Your dog can't tell you what's wrong. But their stool, sleep, mood, and energy can. Paw Parent reads the signals, tracks the patterns, and tells you what to watch — then brings you into a pack of dog parents who get it, with weekly plans, Pack Outings and 5-minute daily training that builds better habits together.

Compare to Willow Sense +

Be first in line to download the mobile app on launch day — December 4.

Built for Willow.
Available for yours.

  • Smart care routines & reminders
  • Nightly check-in: walks, mood, digestion
  • Weekly Guide made for your dog
  • Pack Outings & walking buddies nearby
  • 5-minute daily training & streaks
  • Ask Willow, vet records & scanner

Why it matters

Good habits keep dogs home.

Behavior is one of the most common reasons dogs end up surrendered to shelters. When you understand your dog's breed, energy, and needs — and build routines around them — you raise a calmer, happier, healthier family member.

10% of subscriptions go to dog rescues

What you gain

Build habits. Train together. Grow your pack.

Build habits

Turn daily care into a rhythm your dog can count on.

  • Routines made for your dog
  • Gentle reminders
  • Nightly check-in & streaks

Train together

Learn what your breed needs and practice a little every day.

  • 5-minute daily cues
  • Manners & fun tricks
  • Badges that show progress

Socialize

Give your dog a pack — and give yourself one too.

  • Pack Outings near you
  • Dogs matched by size & energy
  • Shareable dog profiles

Weekly Guide

A new plan every week, made for your dog.

Willow's AI builds a week of walks, outings, enrichment, and training around who your dog really is — and points you to real dog-friendly places nearby.

  • Built from breed, age, energy, and your notes
  • Fits your budget and time — 30 minutes to 4 hours
  • Real dog-friendly places near you
  • Save favorite spots and reuse plans

Willow's week

Mini Cavapoo · high energy

7 ideas

Sat · Time Together

Patio brunch at a dog-friendly café

1 hour · low cost

Mon · Walk

Sniff walk at the neighborhood park

30 min · free

Wed · Enrichment

Snuffle-mat dinner

10 min · at home

Thu · Training

Practice a calm 'place' cue

10 min · daily training

Pack Outings

Plan your next day out with the pack.

Dogs don't just need us — they need each other. Host a weekly or one-time pack outing, discover dogs in your city matched by size and energy, and let your dog socialize with a pack that fits.

Dog-friendly places nearbyHost weekly or one-time pack outingsMatched by size & energyRSVP for every dog

Everything your dog needs — in one place.

Tap a feature for a sneak peek of the app.

Routines & reminders screen in the Paw Parent app

Routines & reminders

You're not just joining an app. You're shaping it.

Here's where we're headed — and you're in from the start.

The Founding Pack

Where we are now

We're hand-picking our first 100 members. You'll get early access, direct input on features, and launch pricing locked in forever. Your feedback builds the app.

Early Access 

Coming soon

The app goes live on your phone — no app store needed. Add it to your home screen and start building routines, planning your week, and walking with dogs near you. Everything works. We polish based on what you tell us.

App Store + Play Store

Coming soon

Paw Parent goes public. Full launch on iOS and Android. By this point, you've been using it for weeks — you're the OGs, the ones who shaped it.

The Pack Grows

Coming soon

New cities. Local Pack Outings. Rescue partnerships. Training programs. And features we haven't even imagined yet — because the best ideas will come from you.

Every quarter, 10% of subscriptions go to a dog rescue. You're not just building better habits — you're helping more dogs stay home.

Meet the dog who started it all.

Chapter one — she got sick.

Willow is a mini Cavapoo who got sick at 3 months old — digestion issues that wouldn't quit. I went looking for an app that could track her health, read her vet records, and tell me what was normal for her breed. It didn't exist.

Chapter two — she needed friends.

She recovered, but a new challenge appeared: finding dogs she could actually play with. Some were reactive, some weren't her size, some just didn't match her energy. So I started building Paw Parent — first to help her heal, then to help her live a fuller life, and now for every dog parent who refuses to settle.

— Daisy, founder & Willow's human

Be one of the first 100.

Founding members get early access, direct influence on the product, and 42% off annual pricing — locked in for as long as you're a member. No catch. Just thank you for believing in this before it was finished.

Join the founding pack with your name, email, and phone number. We'll notify you as soon as we launch on December 4.